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"Build
Relationship With Your Prospects Easily And Legally With Automated And
Personalised Emails!"
Dear Prospective Clients,
If you want to
build relationship with your prospects offline, you probably need to
call or visit them regularly, providing them with the latest information
and updates regularly etc.
Now, you can do this using the Internet - specifically
Auto Responders
systems.
Auto Reply vs
Auto Responder
Now, we're not talking about the Auto
Reply features, where someone send you an email, and then they'll
received an email instantly saying you've received their emails.
No, not that. That doesn't work anymore, unless you take time to answer
them personally after they've received the automated email.
Auto Responder system is a system where it can
send a series of
automated emails over a period of time.
Picture This...
Take for example, someone signed up for
your newsletter, they will immediately receive a welcome email,
personalised with their names and emails.
Next day, they will receive the first issue of the newsletter. The
following day, they'll receive another email asking them whether they
have any problem downloading the newsletter.
The following week, another newsletter, and so on.
Impossible To Do
It Manually...
Now, this is a lot of work if you're doing it manually. You need to also
keep track whom you have send the first email, whom you need to send the
second email, whom you need to send the third email and so on.
Now, leave all these to the Auto Responder system.
Your benefits of using this system are:
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You only need to setup the email series
once. The rest are automated. Saves you a lot of time and efforts!
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Your prospects will receive regular email,
personalised with their names, and they'll remember you.
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This is a subtle way to send promotional
messages through your email. (Hard selling emails are a BIG no-no!)
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You have the opportunity to position
yourself as the expert in your business niche, and you're likely to be
consulted when your prospects need the services you're offering
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Auto Responder opt-in complies with
'permission marketing' and IS the only LEGAL method to do your
email
marketing campaign.
(Anyone whom I didn't give my permission to send me promotional
emails will be marked as SPAM* immediately!)
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Also the only LEGAL way of
collecting email
database. |
Definition of SPAM as follows:
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All bulk email sent to recipients who have
not expressly registered permission for their addresses to be placed on
the specific mailing list, and which requires recipients to "opt-out" to
stop further unsolicited bulk mailings, is by definition, "Spam".
Unsolicited means that the Recipient has not granted verifiable
permission for the message to be sent. Bulk means that the message is
sent as part of a larger collection of messages, all having
substantively identical content.
Source: SpamHaus.org |
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Looking at the spam definition above, I
can't help be laughed at the unsolicited emails which I've received...
with a declaration at the bottom saying, "This email is not considered
SPAM as long as the source is known, and you have the option to
'unsubscribe'".
Permission Is Needed!
No Permission Given = SPAM!!!
They are spam as long as I
didn't give them permission to send me
promotional emails!
"Oh, Malaysia never mind one! Not regulated what!"
Look, let me cite the
Malaysian law...
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There are no specific provisions on the
illegality of Spam. However, the Communications and Multimedia Act 1998
provides that a person who initiates a communication using any
applications service, whether continuously, repeatedly or otherwise,
during which communication may or may not ensue, with or without
disclosing his identity and with intent to annoy, abuse,
threaten or
harass any person at any number or electronic address commits an
offence. Source: Malaysian
Communications and Multimedia
Commission (MCMC) Official WEbsite
http://www.skmm.gov.my/what_we_do/ins/regulatory.asp
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Whether the source is known or not, and
whether that's an option to unsubscribe or not, if it 'annoys' your
prospects... that's it! It's an offence!
So, what should you do?
Look at this:
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The first rule for the marketer is to
obtain
permission/consent of the recipient before sending out marketing
messages. The target audience should only be those who have expressed an
interest in a particular product or service being marketed by that
sender.
The sender is also obligated to provide accurate sender information and
install a functional "unsubscribe" facility in the mail sent out.
Source: Malaysian Communications and
Multimedia
Commission (MCMC) Official WEbsite
http://www.skmm.gov.my/what_we_do/ins/answer.asp
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So, even the MCMC ask you to
obtain
permission/consent of the recipient first before sending out marketing
messages.
So, how to make use of Auto Responder systems to obtain permission from
your web users, and for you to send emails without much hassle on your
part? Contact us
today!
To Your Success,

C. Guan Soo
H/P: 012-457 4665
Internet Marketer, Web Business Consultant & Copywriter
CEO of Agara Base Enterprise
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